Branding is a vital part of any product and the business grows as branding improves. To make a brand, it is a must to have a good packaging system of the product. A package should match the product and also comply with the product details. For example an eco-friendly product has to packed in an eco-friendly package and not in a plastic cover as it is against the whole concept of eco-friendly products. A chemical free product similarly should be packed in something that can be recycled. Above the package is the brand which has to be printed legibly on the package. Any kind of stationery printing can just not do justice to the brand. So to print the labels with brand name and logo, it is the best practice to hire a company which provides good printing services.
Printing and packaging is a solid way to show case any product or business to the market. It is like a communicator between the consumer and the manufacturer. A package with the printed matters is a bundle of information to the buyer. Packaging should have some basic aspects like the brand name, brand logo, price of the product, date details (manufactured, expiry etc.), package contents, usage instructions, safety measures, certifications and warranty. All these are the basic information a consumer would need to buy a product and also to position the brand in the market. Packaging can also be in the form of tags on clothing, stickers on accessories etc. which attract the customer.
These days, the online market has captured branding also. Such an online market also has a package which reflects certain factors such as :
- Buyer’s values
- Business position in the market
- Graphic Identity.
Hence, a lot of work goes into packaging and printing on the package. It should also reflect a buyer’s values by mentioning the constituents of the product on the package itself. Safety guidelines should also be mentioned. A nice logo can help consumer pick up the same product at ease for repeated usage just by seeing the logo. Design and colors should also be chosen wisely keeping in mind both the product and the buyer. Relevancy matters with respect to the product while packaging it. Here are some printing ideas for package prints:
- A lifestyle shift
- Safe for children above 2 years
- Not to be given to pregnant.
- Keep out of reach of Children
- Eco friendly / environmentally compatible
- Adjustable screws
- One year Warranty
- 100 percent biodegradable
- safe for the entire family
- Way to lose fat
These are just examples and printing such phrases can improve the brand and position it at higher ranks in the market. Adding pictures of the product on the package also enhances brand positioning. Improving a brand and business is mostly in the hands of the printing and packaging services which can be done professionally by experts.