Undoubtedly one of the most important steps in the graphic design process is the choice of the paper on which it will be printed. It is not always paper, sometimes they are other substrates, that is, the materials or supports in which the final work will be captured.
One of the problems that printers and designers usually face is the disagreement between the finished product and the expectations of the designer or the client regarding it. This dissonance is usually the result of multiple factors, such as: errors in the generation of the original file, lack of preparation of a color test before printing, poorly calibrated monitors, lack of consideration of the characteristics of the paper or another substrate and its effect on printing and the final result, among others. On this occasion, we will make some considerations about the effect of the characteristics of the paper as a printing substrate in the final result.
As designers, it is important to consider the type of substrate on which we are going to print from the beginning and not at the end of the production process, as is often the case. It is common to think about a design and dedicate many hours to develop it and then enter the wonderful world of paper catalogs to choose the one that we like the most or we think is appropriate. However, not integrating these processes runs the risk of obtaining results different from what is desired. Must also aware of die cut sticker machine
In choosing the substrate it is necessary to take into account various factors. Here we mention very briefly some of them related to the paper:
Grammage: Corresponds to weight basis per square meter of paper, i.e., how many grams per square meter weighs. Do not confuse it with the thickness of the paper, they are different concepts. Why is it important to consider it? Because the weight of the paper has an influence on the absorption and the ease of printing.
Density: Refers to the degree of paper compaction, and is defined by the weight per unit volume (g / m 3 ). This is one of the most important characteristics since it is related to the porosity of the paper, its resistance, and rigidity. A very porous paper can have a lot of dot gain, that is, the colors may “run” a bit on the paper, and it may be perceived as a bit stained. Window patcher machine play important role in it
Specific volume: It is also known as bulk, and refers to the volume in cm 3 of a gram of paper. That is, how thick the paper is with respect to its weight. This characteristic is decisive in the final thickness of the printed piece and must be taken into account in productions of several pages, especially in books, since it also impacts the binding processes.
Brightness and whiteness: Brightness defines the ability of paper to reflect light. Whiteness, on the other hand, refers to the part of the white light that hits the surface of the paper and is reflected. The brightness is of great importance in the reproduction of color, especially when it comes to high contrast images.